Let AI support the employee experience

A good employee experience contributes to the customer experience

Everyone is convinced that they need to work with AI, but many are unsure how and where to apply it in the digitalization process. The big challenge for many businesses is to determine how AI technology can transform ordinary work processes into digital experiences that both simplify and streamline. As with any investment, we need to tie it to a process we want to simplify or improve.

I've recently come across some great customer examples where AI (through rek.ai and OpenAI) has been added to the employee experience in Sitevision to enhance the customer experience.

Example 1: Member recruitment

A large membership organization has trained an AI model on its manifesto and offer, which allows employees to use it as a tool in the work of recruiting new members. Through an AI chat, employees can quickly and easily stay updated on various topics and also receive customized responses based on tone and target audience.

Example 2: Customer service

A retail chain uses AI to provide better and faster customer service by increasing the relevance of the employee search experience. The AI takes into account who is doing the search and where on the intranet the search is done from. If it is a store worker doing the search, it is highly likely that they are in a customer meeting. If the search comes from a product page instead of an HR page, it is more likely that the person is in a customer meeting and looking for additional product information.

Example 3: Strengthening brand and campaigns

A company that works a lot with advertising and campaigns has implemented its own prompter in Sitevision where all employees can get help with getting generated posts to spread in social media. The employee can choose the platform on which the post is published, the tone of voice, whether it should contain emojis, hashtags and how long the post should be.

Benefits only

All three examples have clear links to business processes and business. By simplifying the work of employees, they also create more incentives for engagement and well-being, which in turn contributes to a better customer experience.